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What makes a wine label attractive?

Many have heard the phrase "people eat with their eyes." But did you know that this theory could also apply to shoppers browsing the wine aisle? Wine labels are an advertisement for buyers. With many options ahead of the buyer, it's crucial to own a label that stands out.

personalised wine label

A personalized wine label is a winery's best-selling tool. Our mission is to help you create an eye-catching and memorable wine label that will contribute to the success of your business. Effective designs achieve an understanding of the product, the company and the consumer. When designing your custom wine label, we believe the following three elements will help produce an impressive label.

Know your brand

A personalized wine label represents the overall image of your brand. Therefore, it is imperative to understand your brand and the customers who will buy your wine. In an already competitive market, it's vital to define the distinctiveness of your brand. Consider the following factors when it comes to your consumer and brand.

Target audience: By identifying the target audience, it will be easier to grab the buyer's attention with a specific wine label. We recommend creating a customer profile to create the target market.

  • Is this individual male or female?
  • What is his age and appearance?
  • What is your ideal job and vacation destination?
  • What is your wine drinking routine?

Voice and Values: With limited label space, you need to carefully consider what you would like the label to say about your unique wine and brand.

  • What do you want buyers to think when they see the bottle?
  • What sets you apart from the competition?

Use design trends

A carefully constructed wine label has the ability to enhance our overall experience when consuming wine. An important component to consider is making your wine label memorable. This is where recognizing design trends becomes an important tool. These are some of our recommended techniques

wine label design

Foil stamping

Foil stamping could be a cost effective technique that helps your label stand out from the crowd. We have several foil options available, from traditional gold and silver to matte black and holographic.

Foil is also a great way to create an extra layer of complexity in a layer while communicating that it is a premium product. This technique encourages buyers to pick up the bottle and take a closer look.

Custom die cut shape

To create a different label, we recommend using a custom shape. Custom die-cut shapes create brand recognition from a distance, allowing customers to choose their bottle from the line.


To give your label a high-quality, sophisticated look, we provide embossing. The label stamping process involves pressing the image into the label material, causing the image to rise above the rest of the label. Stamping gives your label that extra push to stand out from the competition.

custom wine labels

Follow industry standards

Before finalizing your custom design, the last thing you want to do is forget about industry standards. Make sure designers understand what is required on your label. Your custom label should include:

  • Mandatory information: (brand, product name, ABV, weight, government warning, etc.)
  • Logo
  • Nutritional information
  • UPC code

Ultimately, the most crucial element of your wine label is that it executes what your brand stands for. Fortunately, there are many tools to create a design that you and your consumers will love.

We hope you think about these components when determining how you wish your label to appear. If you have any questions about custom wine label printing, contact us today.


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